Spunkebusiness |

Hi there,

Long time no blogging!!

There is good reason why I have been absent at my own party!

My friend and colleague Justine Simard and I have been collaborating on an exciting project for a few months now. Our new project is SpunkeBusiness and although I've mentioned it before, we are now officially launched.. and ready to inform and assist with great free training around building a network marketing empire around a personal brand and some good old home truths about the network marketing game.

So how can SpunkeBusiness help you?

SpunkeBusiness is a free membership site that aims to assist network marketers restructure their network marketing operation around a personal brand. Now more that ever, a personal brand is a necessity if you are to be successful moving into 2012. Justine and I have proved this… We have both been successful across two top tier online businesses, but got tired of seeing our partners and team members failing.

"The truth is that just following the system like the company tells you generally doesn't work (and most companies know this)."

Think about it!

How many network marketing gurus are actually out there promoting their business upfront? Don't most attract huge numbers to their name, generally around an area of expertise… not just a blog about their life…but real value (and not crappy PLR material either!) and then have a subtle link to lead people into their business opportunity. They never really promote what they do… this is Personal Branding and this is the future of network marketing.

"Top producers in the network marketing industry do it differently and have done for years; they brand themselves and then leverage their primary business opportunity off that personal brand."

Justine and I really witnessed this when we changed our primary business earlier this year and without any promotion, we achieved Global Consultant of the Month in our third month. We realised that the personal brands we had build around our performance in our previous business meant that we have willing followers.. and already, SpunkeBusiness has created effortless sales (and we're talking profits between $1 and $10K) without any phone calls or prospecting from us. This is how you want your network marketing business to operate for you…not the other way around.

And what happens if your company folds… as my friend Sue Smart commented the other day, "we've had the goal posts moved so many times.." meaning, you can build a formidable downline, only to have that taken away from you… suffice to say, Sue now has a strong personal brand!

SpunkeBusiness houses great free training around just how to go about building your personal brand and Justine and I will be adding to it regularly as well as running free webinars around the process we are going through and how you can do the same..

What is most interesting I think is that you will be witnessing a brand (SpunkBusiness.com) being built using the very masterplan we are promoting in the training. And if you wanted to follow along and build your own using the training, then what an awesome opportunity!

See you over at SpunkeBusiness.com and please share this with your friends; it may be the most important info they get this year (especially if they're struggling network marketers!)

www.SpunkeBusiness.com

“The Holy Grail (that is the Brand) lies in something in which you create intangible value that then becomes tangible. A brand is trust”. BrandWeek Magazine

It’s so true that value always begins with the intangible… think quantum physics and the ‘Law Of Attraction’, popularized over the last 10 years. Your brand is just this… a situation where you have the opportunity to create extremely cost effective intangible value, in the form of YOU inc. and what you have to offer to assist others to:

Achieve their goals
Be happier
Overcome an obstacle

Once you realize what the intangible value is within YOU inc., you must expose it, and grow it and protect it, all the while ensuring that ‘IT’ (the value) is recognizable, trustworthy and desireable to others.

This intangible value that you offer soon becomes tangible for those who trust you, engage with you and eventually purchase from you. The intangible value of your ‘brand’ also becomes tangible to YOU in the form of revenue and an increased following and client base. And so the cycle goes. Can you see why you need to build a strong personal brand and NOW?

When defining your online personal brand, give thought to:

Your Audience : Similar to a target market in corporate branding
Their Need
Comparison :Who will your audience compare you to?
Unique Strengths : What do you bring to the table that is unique? What are your brand promises?
Reasons Why: Why will your audience believe you can deliver on your promise?
Brand Character: What is your brand personality? This will be an authentic reflection of YOU!!

Brand development is pivotal to the success of ANY business, offline or online. Have fun with it.

www.SpunkeBusiness.com is a free membership site and one stop shop of developing your personal brand and building a sustainable online business. So get on over there, sign in and take advantage of the Spunky resources Justine and Juli have put together for you..