Hi there,
 
You know one of my focuses these days is on just how to build a sustainable income online. I have seen and been part of single faceted business Branding2 300x300 Why A Strong Personal Brand Will Outperform Any Network Marketing Opp!opportunities that have you believe that if you follow the simple system and be a complete devotee, that the money will flow. Well I am afraid for the vast majority this is actually not the case. Most online business opportunites are simply not what they are cracked up to be and through no fault of your own you will never make money out of them; they sell hope, that's all. That's the solution? How are people generating a real income online over the long term?
 
The answer is they are developing a strong PERSONAL BRAND and therefore a strong and loyal following.
 
Once you define and establish a strong personal brand that your audience trusts and relies on to fulfill its needs, only then can you build multiple streams of income that will operate on autopilot including:
 
· Your network marketing opportunity will ‘sell itself’ based on YOUinc.  
· Your own products (E-books, courses, webinars etc) will sell based on YOUinc.
· Your affiliate products and alliances will sell based on YOUinc.
· JV partners will seek you out based on YOUinc.
                                                                                                                                                           
 
Think of all the ‘gurus’ you have looked to to fulfill a need you have…whether it is to inspire you or to inform you, or merely to entertain you. What do they have in common? Why do you seek them out? You trust that they will have the ‘Truth Factor’ and believe they will have the ‘Unique Attributes’ to assist you. For example, if you need a laugh you know if you visit XYZ’s YouTube Channel, you’ll get a giggle. If you need up to the minute marketing advice, you know that by visiting ABC’s blog, you will get truthful information that you can act on with reliability.
 
These people have built strong personal brands  and have leveraged a lucrative income from that, NOT from being a rep for a network marketing company (even though most will be affiliated with one that they sell on the ‘back end’ after giving great free value) or using marketing funnels and replicated websites provided for them by their company.
 
At the end of the day, in most cases, it takes a little more than just signing up for a network marketing company to create an income for life.
 
Head on over to http://spunkebusiness.com/spunkeblog/  for more on how to develop your personal brand.

64A029889D02306965711D70962B7442 Why A Strong Personal Brand Will Outperform Any Network Marketing Opp!

 

Hi there, I wanted to post this great content by my friend Justine Simard…. together we are tacking the issue of unsustainable network marketing businesses. One of the keys to overcoming this is to build a personal brand. ……

How much can you grow within your personal brand? Can your personal brand EVOLVE over time? How will you cater for this personal brand evolution? Although your personal brand should have boundaries (set by your identity, passions and purpose), it must allow for growth within its scope.Personal Branding Evolution 300x216 Allowing Your Personal Brand Room To Move!

Personal brands can be too big and too small, or just right! Some personal brands are so wide and undefined, that they prevent vision and focus. Those also fail to attract a targeted audience. Others are so narrow, that they limit potential and growth. Personal brands that are ‘just right’ are perfectly aligned with your current identity, purpose and passions, while enabling you to cultivate and expand your vision. They give  you room to grow, and cater for your personal and business evolution.

Here are some tips to give your personal brand room to grow and allow for this evolution to occur:

  • Build your personal brand around your true passions! Something that you will be inspired to talk about and gain expertise on for many, many years to come!
  • Pick a challenge within your brand, keeping you inspired to develop new skills and grow as you learn. Start building today your brand around future accomplishments!
  • Be clear on your mission, your purpose, and your gifts. How will you continue to make a difference and have a positive impact in the long-term?
  • Let your identity and genuine personality shine through. Be authentic and honest, always. Be yourself and share your personal growth and success!
  • Channel in your experiences to promote growth. Your past experiences are relevant to the development of your personal brand, as you learn and gain new insight.
  • Harness powerful strategies to carry and promote your brand. The resources you use will help you build an attractive personal brand and sustainable business online.
  • Act on your inspiration! The most powerful vehicle for growth is inspiration!
  • Give yourself permission to CHANGE! When things don’t fit anymore, change them. Constantly refine your vision, think big, and explore the unlimited possibilities. As YOU grow, ‘update’ your personal brand!

Sustainability often requires change, adaptability and growth. This applies to your personal brand too, the most important vehicle for your online business!

How do you make your personal brand sustainable, give it room to grow, and EVOLVE IT?

64A029889D02306965711D70962B7442 Allowing Your Personal Brand Room To Move!

Hi there, I need to tell you about a book called Six Pixels Of Separation by Mitch Joel. I stumbled across his book at the Brisbane airport late last year. I love airport bookshops.. they always seem to have a great concentration of business books… Anyway, I loved the title…a play on the idea that we are all connected by less than six degrees…in this case the suggestion is that in the digital world there are no degrees of separation..we are all connected..by a click of the mouse.So I want to share some of Mitch's excellent teachings around the necessity [...]

Six Pixels of Separation Review (Social Media)

Do you think your existing online business in it's current form will be around in 2, 5 or 10 years? The answer is almost definitely NO! Why? Because the online world recreates itself every 90 days and unless you are doing the same in some small way to keep up, keep it interesting and keep afloat quite frankly, then you will be left behind. I have been online for 8 years now. It has been both exhilarating and exhausting… I am now about to launch my fourth major business (and it's gonna help YOU!) and had I stuck with the [...]

Sustainable Online Business is The Holy Grail.

  Have you been chipping away as a network marketer for months or years…making the calls, following up and becoming increasingly exhausted with it all? The sustainability of your business and your sanity will depend on diversification. As my business partner and I prepare to launch a potentially game changing free membership site devoted to ways to future-proof your business and indeed your sanity, here are a few top tips. (Of course we will be covering these in module style sections in our new portal, SpunkeBusiness.com.) SUSTAINABILITY IN YOUR BUSINESS 1. Stop blogging for free! Do a business plan for [...]

5 Tips for Online Business Sustainability

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