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Why Network Marketers Need A Personal Brand – A Home Truth!

Featured, Personal Branding No Responses »

Oct 132011

Hi there,

Long time no blogging!!

There is good reason why I have been absent at my own party!

My friend and colleague Justine Simard and I have been collaborating on an exciting project for a few months now. Our new project is SpunkeBusiness and although I've mentioned it before, we are now officially launched.. and ready to inform and assist with great free training around building a network marketing empire around a personal brand and some good old home truths about the network marketing game.

So how can SpunkeBusiness help you?

SpunkeBusiness is a free membership site that aims to assist network marketers restructure their network marketing operation around a personal brand. Now more that ever, a personal brand is a necessity if you are to be successful moving into 2012. Justine and I have proved this… We have both been successful across two top tier online businesses, but got tired of seeing our partners and team members failing.

"The truth is that just following the system like the company tells you generally doesn't work (and most companies know this)."

Think about it!

How many network marketing gurus are actually out there promoting their business upfront? Don't most attract huge numbers to their name, generally around an area of expertise… not just a blog about their life…but real value (and not crappy PLR material either!) and then have a subtle link to lead people into their business opportunity. They never really promote what they do… this is Personal Branding and this is the future of network marketing.

"Top producers in the network marketing industry do it differently and have done for years; they brand themselves and then leverage their primary business opportunity off that personal brand."

Justine and I really witnessed this when we changed our primary business earlier this year and without any promotion, we achieved Global Consultant of the Month in our third month. We realised that the personal brands we had build around our performance in our previous business meant that we have willing followers.. and already, SpunkeBusiness has created effortless sales (and we're talking profits between $1 and $10K) without any phone calls or prospecting from us. This is how you want your network marketing business to operate for you…not the other way around.

And what happens if your company folds… as my friend Sue Smart commented the other day, "we've had the goal posts moved so many times.." meaning, you can build a formidable downline, only to have that taken away from you… suffice to say, Sue now has a strong personal brand!

SpunkeBusiness houses great free training around just how to go about building your personal brand and Justine and I will be adding to it regularly as well as running free webinars around the process we are going through and how you can do the same..

What is most interesting I think is that you will be witnessing a brand (SpunkBusiness.com) being built using the very masterplan we are promoting in the training. And if you wanted to follow along and build your own using the training, then what an awesome opportunity!

See you over at SpunkeBusiness.com and please share this with your friends; it may be the most important info they get this year (especially if they're struggling network marketers!)

www.SpunkeBusiness.com

Why A Strong Personal Brand Will Outperform Any Network Marketing Opp!

Featured, Online Business, Personal Branding No Responses »

Aug 192011

Hi there,

You know one of my focuses these days is on just how to build a sustainable income online. I have seen and been part of single faceted business

opportunities that have you believe that if you follow the simple system and be a complete devotee, that the money will flow. Well I am afraid for the vast majority this is actually not the case. Most online business opportunites are simply not what they are cracked up to be and through no fault of your own you will never make money out of them; they sell hope, that's all. That's the solution? How are people generating a real income online over the long term?

The answer is they are developing a strong PERSONAL BRAND and therefore a strong and loyal following.

Once you define and establish a strong personal brand that your audience trusts and relies on to fulfill its needs, only then can you build multiple streams of income that will operate on autopilot including:

· Your network marketing opportunity will ‘sell itself’ based on YOUinc.

· Your own products (E-books, courses, webinars etc) will sell based on YOUinc.

· Your affiliate products and alliances will sell based on YOUinc.

· JV partners will seek you out based on YOUinc.

Think of all the ‘gurus’ you have looked to to fulfill a need you have…whether it is to inspire you or to inform you, or merely to entertain you. What do they have in common? Why do you seek them out? You trust that they will have the ‘Truth Factor’ and believe they will have the ‘Unique Attributes’ to assist you. For example, if you need a laugh you know if you visit XYZ’s YouTube Channel, you’ll get a giggle. If you need up to the minute marketing advice, you know that by visiting ABC’s blog, you will get truthful information that you can act on with reliability.

These people have built strong personal brands and have leveraged a lucrative income from that, NOT from being a rep for a network marketing company (even though most will be affiliated with one that they sell on the ‘back end’ after giving great free value) or using marketing funnels and replicated websites provided for them by their company.

At the end of the day, in most cases, it takes a little more than just signing up for a network marketing company to create an income for life.

Head on over to http://spunkebusiness.com/spunkeblog/ for more on how to develop your personal brand.

64A029889D02306965711D70962B7442 Why A Strong Personal Brand Will Outperform Any Network Marketing Opp!

Allowing Your Personal Brand Room To Move!

Marketing, Online Business, Personal Branding No Responses »

Jul 292011

Hi there, I wanted to post this great content by my friend Justine Simard…. together we are tacking the issue of unsustainable network marketing businesses. One of the keys to overcoming this is to build a personal brand. ……

How much can you grow within your personal brand? Can your personal brand EVOLVE over time? How will you cater for this personal brand evolution? Although your personal brand should have boundaries (set by your identity, passions and purpose), it must allow for growth within its scope.

Personal brands can be too big and too small, or just right! Some personal brands are so wide and undefined, that they prevent vision and focus. Those also fail to attract a targeted audience. Others are so narrow, that they limit potential and growth. Personal brands that are ‘just right’ are perfectly aligned with your current identity, purpose and passions, while enabling you to cultivate and expand your vision. They give you room to grow, and cater for your personal and business evolution.

Here are some tips to give your personal brand room to grow and allow for this evolution to occur:

Build your personal brand around your true passions! Something that you will be inspired to talk about and gain expertise on for many, many years to come!
Pick a challenge within your brand, keeping you inspired to develop new skills and grow as you learn. Start building today your brand around future accomplishments!
Be clear on your mission, your purpose, and your gifts. How will you continue to make a difference and have a positive impact in the long-term?
Let your identity and genuine personality shine through. Be authentic and honest, always. Be yourself and share your personal growth and success!
Channel in your experiences to promote growth. Your past experiences are relevant to the development of your personal brand, as you learn and gain new insight.
Harness powerful strategies to carry and promote your brand. The resources you use will help you build an attractive personal brand and sustainable business online.
Act on your inspiration! The most powerful vehicle for growth is inspiration!
Give yourself permission to CHANGE! When things don’t fit anymore, change them. Constantly refine your vision, think big, and explore the unlimited possibilities. As YOU grow, ‘update’ your personal brand!

Sustainability often requires change, adaptability and growth. This applies to your personal brand too, the most important vehicle for your online business!

How do you make your personal brand sustainable, give it room to grow, and EVOLVE IT?

Your Online Personal Brand IS Your Holy Grail And It’s Right Within You!!

Mindset, Personal Branding No Responses »

Jul 282011

“The Holy Grail (that is the Brand) lies in something in which you create intangible value that then becomes tangible. A brand is trust”. BrandWeek Magazine

It’s so true that value always begins with the intangible… think quantum physics and the ‘Law Of Attraction’, popularized over the last 10 years. Your brand is just this… a situation where you have the opportunity to create extremely cost effective intangible value, in the form of YOU inc. and what you have to offer to assist others to:

Achieve their goals
Be happier
Overcome an obstacle

Once you realize what the intangible value is within YOU inc., you must expose it, and grow it and protect it, all the while ensuring that ‘IT’ (the value) is recognizable, trustworthy and desireable to others.

This intangible value that you offer soon becomes tangible for those who trust you, engage with you and eventually purchase from you. The intangible value of your ‘brand’ also becomes tangible to YOU in the form of revenue and an increased following and client base. And so the cycle goes. Can you see why you need to build a strong personal brand and NOW?

When defining your online personal brand, give thought to:

Your Audience : Similar to a target market in corporate branding
Their Need
Comparison :Who will your audience compare you to?
Unique Strengths : What do you bring to the table that is unique? What are your brand promises?
Reasons Why: Why will your audience believe you can deliver on your promise?
Brand Character: What is your brand personality? This will be an authentic reflection of YOU!!

Brand development is pivotal to the success of ANY business, offline or online. Have fun with it.

www.SpunkeBusiness.com is a free membership site and one stop shop of developing your personal brand and building a sustainable online business. So get on over there, sign in and take advantage of the Spunky resources Justine and Juli have put together for you..

Six Pixels of Separation Review (Social Media)

Featured, Marketing, Online Business No Responses »

Jul 092011

Hi there, I need to tell you about a book called Six Pixels Of Separation by Mitch Joel. I stumbled across his book at the Brisbane airport late last year. I love airport bookshops.. they always seem to have a great concentration of business books…

Anyway, I loved the title…a play on the idea that we are all connected by less than six degrees…in this case the suggestion is that in the digital world there are no degrees of separation..we are all connected..by a click of the mouse.So I want to share some of Mitch's excellent teachings around the necessity of using 'digital channels' in your business. The advantage that still exists for us is that many business people still aren't really taking social media seriously, so a huge opportunity still awaits to connect to your customers.

Online Communities
Online communities have been around since the beginning of the Internet in the form of bulleting boards etc. Joel goes so far as to say, "community is the new media". Now we have Facebook, Twitter and a whole load of networks. You can even start your own public network for free using platforms like Ning. There is a misconception, and I'm still under it I think, that these networks are for fun and games. Joel claims to have built his multi million dollar Twist Image using such channels alone.

The trick is to get involved in an online community, get involved in the conversation, add value to the conversation, become respected and the rest will take care of itself. What do I mean by that? Well, when you become visible and known in your chosen community, people will repond and you will create interest in yourself. When you leave comments in response to someone's post, you get to leave your website address and guess what? A backlink is created and Google loves that. What's more, that person may visit your website to get to know the person who has just been so kind to have engaged in conversaton. This can be incredibly powerful.

So what is the first step to getting into the conversation in a community? ..Take a look around for forums and communities that are of interest to you or your business. Spend a week just listening in to the conversation…regular contributors will appear…Use an RSS reader such as Google Reader (my choice), which is a tool that enables you to subscribe to websites and blogs (when you see the RSS sign, just click on it) and when any new material is posted, it gets sent straight through to your reader so everything is in one place. This makes is really easy to keep up with the conversation…When you are ready, start to contribute to the conversation with value, not just dribble in order to get backlinks; this is frowned upon. Remember, the key to success is 'paying it forward'. You must first give in order to receive.

Now your assignment if you are a Web 2.0 Phobe is to go and find a community of like minded individuals and join in on the conversation! Get Google Reader going and start listeining in to what's going on amongst your peers.

And stay tuned for the new personal branding and online business sustainability membership site I am building for YOU!

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